Roasted. Shipped. Your

Go grab the coffee bag from your kitchen. Flip it over and find the roast date. If there even is one.

Most people never look. The coffee is just there — on the shelf, in the pantry, in the break room at work. It does the job. It's fine.

But here's what nobody tells you: coffee goes stale. And most of the coffee you've been drinking your whole life has already been stale by the time it reached you.