The Work Between the Wins

There are two kinds of moments in business:

• The ones where everything hits — big wins, new shelves, media hype

• And the ones in between — where the real building happens

Right now, we’re one step away from our first retail drop. We’ve got media interested. Momentum is real.

But we’re not waiting.
We’re moving.

Every product tweak. Every post. Every behind-the-scenes detail adds up. That’s how we grow — not by hype, but by hustle.

Stay working. Stay building. Stay jacked.

– Jack
Founder, Jacked Coffee