Why I launched the subscription

The farmers market taught me everything about selling coffee. It didn't teach me how to build a business. A business needs revenue that doesn't reset to zero every month. It needs customers who don't have to remember to come back — because the coffee just shows up.

That's what the subscription is. $15 a month. Fresh bag, every month, roasted in small batches, shipped directly from me to you. No warehouse. No middleman. No guessing when it was roasted.

If you've bought from me before, I'm asking you to make it permanent. And if you haven't — now's the time to back something being built right here in Niskayuna, by someone who isn't going anywhere.